CEO's Perspective

November 2025: The Club Foundation and the Growing Need for Support

By Jeffrey Morgan posted 4 days ago
Did you know? Applications for The Club Foundation’s scholarships have increased more than 200 percent since 2021. Learn how the need for support is growing and how The Club Foundation meets the needs of club management professionals in all stages of their career. Hear more from CMAA’s and CF’s President ...
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October 2025: Growing Our Community

By Jeffrey Morgan posted 10-17-2025
President and CEO Jeff Morgan, FASAE, CAE, shares why community is such a hot topic right now, and how CMAA has broadened its reach with our Communications, Chef, Wellness, and Human Resources communities. Find out about the benefits for CMAA members and the professionals working at your club.
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September 2025: It All Begins with Community

By Jeffrey Morgan posted 09-19-2025
President and CEO Jeff Morgan, FASAE, CAE, shared an update on the Association during CMAA's Leadership/Legislative Conference, September 14-16, in Washington, DC. Hear the latest from the CMAA community including certification, education, events, and more.
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August 2025: US Adaptive Open and Accessibility

By Jeffrey Morgan posted 08-18-2025
Explore how accessibility creates a richer, more inclusive member experience for all. In this month's vlog, President & CEO Jeff Morgan, FASAE, CAE, reflects on his experience at the 2025 US Adaptive Open at Woodmont Country Club in Rockville, MD. Watch now!
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July 2025: Reimagining the CCE

By Jeffrey Morgan posted 07-21-2025
President Jeff Morgan, FASAE, CAE, explains the transformation pathway for the evaluation and enhancement of the Certified Chief Executive (CCE) program. The efforts led by the CCE Task Force include soliciting feedback on value and motivation. Watch now and learn more about the process and timeline ...
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June 2025: Mid-Managers and Communities

By Jeffrey Morgan posted 06-09-2025
President & CEO Jeff Morgan, FASAE, CAE, shares about the evolution of programs and offerings for mid-management professionals and the creation of a new Community for Human Resources professionals focusing on people and culture.
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May 2025: Advocacy & National Golf Day

By Jeffrey Morgan posted 05-19-2025
CMAA President & CEO Jeff Morgan, FASAE, CAE, recaps the 2025 National Golf Day experience and details the relevant advocacy issues facing the club industry. Watch now!
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April 2025: Planting Seeds for Future Successes

By Jeffrey Morgan posted 04-21-2025
Jeff Morgan, FASAE, CAE, shares how the CMAA Volunteers and National Headquarters Team are planting the seeds this spring from a successful 2026 World Conference & Club Business Expo in Anaheim, CA.
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March 2025: Managing Anxieties

By Jeffrey Morgan posted 03-24-2025
What are the ways you can build resilience in the face of challenges? President & CEO Jeff Morgan, FASAE, CAE, explores five ways to manage your anxieties in today's chaotic pace of change.
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February 2025: State of the Association

By Jeffrey Morgan posted 02-21-2025
Delivered at the 2025 World Conference & Club Business Expo in Tampa, FL, by President & CEO Jeff Morgan, FASAE, CAE, the State of the Association provides a detailed overview of CMAA's 2024 achievements and 2025 plans.
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January 2025: CMAA's 2025 Goals

By Jeffrey Morgan posted 01-10-2025
With 2025 underway, President & CEO Jeff Morgan, FASAE, CAE, shares the 16 goals for the year. Highlights include updates for the Certification program, a new People & Culture Community, the updated Board Brief publication, a new Faculty Immersion Program, and much, much more.
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December 2024: Get Ready for the 2025 CMAA World Conference & Club Business Expo in Tampa, FL

By Jeffrey Morgan posted 12-14-2024
Get ready for Tampa with this month’s President & CEO Vlog! President & CEO Jeff Morgan, FASAE, CAE, previews the destination for the 2025 World Conference & Club Business Expo and shares insights into the programming, networking, and much more.
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November 2024: Call for 2025 National Volunteers

By Jeffrey Morgan posted 11-12-2024
Are you looking to get more involved with CMAA in 2025? President and CEO Jeff Morgan, FASAE, CAE, shares the opportunities available through the National Committees, Task Forces, and At-Conference Committees. Watch now!
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October 2024: Continuing to Build a Stronger CMAA Organization

By Jeffrey Morgan posted 10-02-2024
President & CEO Jeff Morgan, FASAE, CAE, delivered a mid-year State of the Association Update on Monday, September 16, 2024, in Washington, DC, at the Leadership/Legislative Conference. Gain insights into what the Association has accomplished so far in 2024, and what lies ahead.
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September 2024: What CMAA Communities Can Bring to Your Team

By Jeffrey Morgan posted 09-17-2024
What is the value to participating in CMAA Communities for your club team? Find out the benefits for your Communications/Marketing, Chef, and Wellness professionals from President & CEO Jeff Morgan, FASAE, CAE!
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August 2024: Updates from the 2024 Summer Board Meeting

By Jeffrey Morgan posted 08-16-2024
President & CEO Jeff Morgan, FASAE, CAE, shares insights into the recent Board of Directors meeting including governance, the 2025 budget and fees, ways to improve the CMAA member experience, and much more.
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July 2024: Creating an Inclusive Workplace Culture

By Jeffrey Morgan posted 07-23-2024
President & CEO Jeff Morgan, FASAE, CAE, discusses the importance of fostering an inclusive workplace culture, emphasizing the need to understand the perspectives and challenges of employees spanning different generations.
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June 2024: The Economic Impact of the Club Industry

By Jeffrey Morgan posted 06-18-2024
President and CEO Jeff Morgan, FASAE, CAE, shares a preview of the economic impact of the club industry. Later this summer, CMAA, Club Benchmarking, and the National Club Association will release the full report.
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May 2024: 2025 World Conference, National Committees, & National Golf Day

By Jeffrey Morgan posted 05-10-2024
President & CEO Jeff Morgan, FASAE, CAE, shares important schedule changes for the 2025 World Conference and Club Business Expo in Tampa, FL, February 5-9, and valuable insights into the outcomes of National Committee Week meetings and National Golf Day.
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April 2024: CMAA's Strategic Plan

By Jeffrey Morgan posted 04-12-2024
President and CEO Jeff Morgan, FASAE, CAE, provides an overview of CMAA's recently adopted 2024-2028 Strategic Plan.
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